The book Pop-Up-Brands

… shows how transforming business models by developing BRAND engagement towards a “BRAND as a Service” is leading towards the involvement of consumers in every stage of the value chain by creating value for customers through customers.

… gives guidance on how leading-edge brand management can be achieved today following the RULE BREAKING & GAME CHANGING mind-set of POP-UP-BRANDS.

… explains why the framework of the BRANDED ECOSYSTEM ENGINEERING BEE® is the answer for today’s high-speed, short-attention-span culture and enables one to develop a Branding 4.0 Strategy for any specific BRAND.